Backlinks: A Key to Organic SEO
Backlinks are important for a couple of reasons. For one, backlinks, and especially backlinks from popular, reputable sites and sources, make your business look good. They signal that a respected industry leader is turning to your business and your page for reliable information.
This same signaling applies to search engines and the way they seek out information. If your page on a particular topic is highly-linked, Google, Bing, and other search engines will identify that page as a useful one for its users seeking out related information and will return that link higher in SERPs (Search Engine Results Pages). The more backlinks you earn, the better your site ranking.
With social media, there is a domino effect that can be huge for your visibility. The higher your page ranks in SERPS on a given search query, the more it will be viewed by interested parties, and the more likely it is to be shared on social media, which can drive a huge increase in viewership. Building and distributing quality content can take some time, but with high-quality backlinks and social media, the exposure upside is exponential!